Banco Brasileiro de Descontos S.A., better known as Bradesco in Brazil, and around the world, is the second largest private bank in the largest country in Latin America. Bradesco was the second largest bank before Banco Itaú and Unibanco got together in 2009.
The 66-year-old CEO of Bradesco, Luíz Carlos Trabuco, has a long history in the banking world as well as an excellent reputation. When Bradesco was looking to expand its banking services in Brazil, Trabuco was instrumental in bringing HSBC’s Brazilian division into the Bradesco family. Trabuco knew the acquisition of HSBC for R$17 billion would put the bank in contention for the number two spot again. Bradesco now has more than 5,000 bank branches and thousands of ATMs all over the country.
Brazil is trying to get its economic mojo back after four years of a devastating recession. Bradesco and the other Brazilian banks have been lucky in terms of yearly profits during the recession. The banks in Brazil rely on bonds, insurance, and government plans to keep investors happy during the hard times. Bradesco is still producing record profits, and many people believe Luíz Carlos Trabuco is the reason Bradesco is an apple in the eye of Wall Street once again. Bradesco’s stock is up 29 percent so far in 2017. The recent inflation report should help the bank’s efforts to attract more foreign investors.
Successful banks need strong bank directors as well as a considerable amount of assets under management. But banks also need strong executives. They need executives who can act as well as react to the forces in a global economy. Trabuco is one of those executives. Luiz doesn’t like to be in the limelight, but his track record in the banking industry is as good as any executive in the industry.
Mr. Trabuco didn’t start his banking career with an MBA in finance or accounting. Luiz has a philosophy degree from the University of São Paulo. He did postgraduate work in psychology, and when he left school, he found a job at his local bank. Trabuco is a native of the small city of Marilia in the State of São Paulo. Luiz found that banking job in 1969, and he never left. Rather than jumping from bank to bank, Trabuco took another route to the top. He put his education to work. He went from one bank position to another until the bank gave him the title of Director in 1984.
In 1999, Luiz got another promotion. He was Vice-President Luíz Carlos Trabuco that year. Four years later, the bank had another position for him. In 2003, Luiz was the new president of Banco Seguros, the insurance arm of Bradesco. Five years later, Seguros was turning in unbelievable profit figures. Thirty percent of all Bradesco’s profits were coming from Trabuco’s division.
In the final months of 2008, The Bradesco Board of Directors brought Trabuco back to banking division as president. And that decision is one of the best decisions the board ever made. Trabuco is a bank CEO who cares about bank employees and the bank’s mission. He is also an active environmentalist who supports and oversees several social and environmental initiatives. The bank’s education initiative helps more than 100,000 students every year.
Trabuco is also the Vice-Chairman of the Board of Directors of Banco Bradesco, and the Chairman of the Board of Directors of Elo Participações, Plus, Mr. Trabuco is a member of the Executive Board of the National Confederation of Financial Institutions. Trabuco is on the verge of retiring from banking, but he is waiting until a new executive can fill his big banking shoes.