The Lime Crime founder and Chief Executive Officer was born in Russia. She grew up in New York City. According to many people, cosmetics are used to conceal certain imperfections in the users’ body. For her, they are a form of expression and personal freedom. The young entrepreneur argues that beauty is what feels right at a particular time. Her dream to provide the best cosmetics to her own consumers was realized in 2008 when she launched her products. She came up with unique products that had good results for the users due to the formulations used. The beauty products are friendly for human use. Over the years, the firm has acquired international recognition.
The name of her products line is symbolic of her favorite color and her passion for developing unique beauty products for different uses. For example, lipsticks, eyeshadows, and nail polish. She started with a small outlet and later founded a multinational corporation. The growth of her venture can be attributed to her exemplary leadership skills. She has been a champion for businesswomen and has helped many to start and run their enterprises. To empower women to engage into entrepreneurship, she has been invited as a guest speaker on forums such as PHAMExpo and the Vegas Nay Stardust Tour. On her Instagram page, she invites female entrepreneurs to seek advice from her. She has an account on eBay which she uses to introduce her new fashion products.
According to Doe Deere, the idea behind Lime Crime came from inspiration from her sewing work and the need to transform the cosmetics industry. She points out that it was not easy to find products with bright colors. Her daily activities include ensuring that all the functions are carried out as and when expected and providing the right direction. The businesswoman is constantly involved in developing new products to meet the changing customer needs. She possesses good marketing skills that have enabled her to close deals worth millions. One of the platforms that she uses to market her beauty products is social media. She works closely with her Chief Creative Officer to identify different trends in the industry.